Planifyr vs Later: Visual Social Scheduling vs Full Local Visibility
Quick Verdict
Later is a well-liked, visual-first scheduling tool that's especially strong for Instagram and Pinterest-heavy brands who want to plan a cohesive visual feed. It has no listing management, GBP tools, or AI search visibility features. If your priority is a beautiful Instagram grid and nothing more, Later does that well. If you also need customers to find accurate business information across Google and 50+ directories, you'll need something else alongside it — or just Planifyr.
Feature Comparison: Planifyr vs Later
| Feature | Planifyr | Later |
|---|---|---|
| Listing Sync (50+ directories) | ||
| GBP Optimisation Tools | ||
| AI Search Visibility (schema) | ||
| Social Media Posting Later is especially strong for Instagram/Pinterest | ||
| Automated Audit Reports | ||
| Managed Services (done-for-you) | ||
| No-Code, Non-Technical Setup | ||
| Starting Price | $49/mo | $25/mo (Starter plan) |
| Free Trial / Free Audit |
Where Later Wins
- Later's visual content calendar and Instagram grid preview are genuinely excellent for visually-driven brands.
- Strong Pinterest scheduling and analytics, an area many competitors treat as an afterthought.
- Link-in-bio tools are a well-integrated bonus for creator-style businesses.
Where Planifyr Wins
- Listing sync, GBP optimisation, and AI search visibility — none of which Later offers, since it's visual-social-only.
- One platform covering both social posting and local discoverability, instead of two separate tools.
- A free audit surfaces listing and GBP issues Later has no way to detect.
- Built for local businesses that need to be found, not just brands optimising a social feed.
Who Should Choose Planifyr
Local businesses and agencies who need social scheduling AND local listing/GBP/AI visibility, rather than visual-first social scheduling alone.
See the Difference Yourself
Run a free audit and see exactly how your business shows up across Google, 50+ directories, and AI search. No credit card required.
Try Planifyr Free - No Credit Card - See the Difference in 60 Seconds